CoachBetter was founded on a simple belief
Great coaching develops through practice, feedback, and reflection.
As professional coaching scales across organizations, academies, and independent practices, maintaining quality, consistency, and confidence becomes harder—not because coaches lack ability, but because meaningful feedback is scarce, subjective, and time-intensive.
CoachBetter exists to close that gap.
We build AI-powered tools designed to strengthen human judgment, not replace it; to accelerate learning, not prescribe answers; and to uphold trust, ethics, and the integrity of the coaching relationship.
At its core, CoachBetter helps coaches grow faster, mentors scale their impact, and coaching organizations deliver consistent excellence—one conversation at a time.
Meet the team behind CoachBetter
Lionel Fong
Co-Founder & CEO
As Co-Founder and CEO of CoachBetter, Lionel brings a clear vision for how AI can elevate the quality and consistency of professional coaching. He leads the company's mission to support coaches, mentors, and coaching organizations with intelligent tools that strengthen skill development, confidence, and impact—without replacing the human relationship at the heart of coaching.
Kimberly White
Co-Founder & Chief Product and Growth Officer
As Co-Founder and Chief Product and Growth Officer of CoachBetter, Kimberly blends deep expertise in leadership development, coaching practice, and product strategy to shape a platform built by and for coaches. She leads product vision, customer insight, and growth—ensuring CoachBetter delivers practical, ICF-aligned feedback that helps coaches accelerate mastery and improve outcomes across every conversation.
Alex Ang
Co-Founder & CTO
As Co-Founder and CTO of CoachBetter, Alex brings deep technical expertise and a passion for human-centered AI to the design of systems that support reflective, high-quality coaching. He leads the development of secure, scalable technology that transforms real coaching conversations into clear, actionable insight—while preserving trust, ethics, and the integrity of the coaching process.
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